London, Nov 28: Tata Communications has teamed up with Sweden’s Net Insightto help media houses distribute video feed from any location globally to any device on real-time for the first time, in complete sync across all devices.
To manage and deliver live over-the-top (OTT) content without any delay, Tata Communications said it has joined forces with Net Insight, a specialist in the transport of live, interactive and on-demand content.
Traditional OTT content delivery results in a delay from several seconds to minutes between the live TV broadcast and the online feed, for example of a football match viewed on a tablet or smartphone which has a negative impact on the viewing experience. This delay prevents real-time social media interaction and engagement between viewers watching the same content on different devices.
The powerful combination of Tata Communications’ Media Ecosystem, including its Video Connect service, and Insight’s industry-first OTT solution, enables media organisations to manage and distribute a video feed from any location globally to any device without any delay.
