New Delhi: The Union government is ready to help the media industry adapt to rapid changes as it passes through a phase of transition from traditional to digital media, Union Information and Broadcasting Minister Ashwini Vaishnaw has said.
In a video message to the Storyboard18-DNPA Conclave, Vaishnaw flagged issues such as copyright and fair compensation to traditional media houses for use of their content by digital platforms.
Vaishnaw stressed on the importance of examining the role of traditional media and how it could adapt to new-age transformation.
“The younger generation has shifted completely from traditional media to digital media,” he said.
The minister said the transitionary phase also brought challenges related to employment, creativity, copyright issues, and ensuring fair compensation for content creators, producers and other stakeholders in the media industry.
“As the government, we are fully prepared to provide any necessary support required during this transition,” Vaishnaw said.
He also expressed hope that the conclave would deliberate on how this transition could be carried out smoothly and without disruption.
