Xavier Institute of Management to organise annual media conclave ‘Communiqué

Xavier Institute of Management to organise annual media conclave 'Communiqué

Bhubaneswar: November 19: Communiqué, the annual media conclave of Xavier Institute of Management, Bhubaneswar, is scheduled to be held on 22nd November 2020.

IlluminatiX – the Media and PR Cell of XIMB conducts Communiqué every year which sees big names in media and business shares their knowledge with the audience. As with most things now, Communiqué has also gone online. Setting the tone right through the pandemic, many brands made it through their innovative art of storytelling. With this concept in mind, it will present this year’s theme- “Brand Storytelling.”

The 7th edition of Communiqué will see the speakers unfold the secrets behind some of the most transfixing campaigns. The panel will include Mr. Nilesh Mahajan, VP, Reliance Jio, Mr. Prashant Taneja, Senior Brand Manager, Flipkart, Mr. Shahbaaz Mohammed, Senior Brand Manager, Zydus Wellness Ltd., and Mr. Bodh Deb, VP & Branch Head, AutumnGREY. These panelists are eminent industry leaders carrying rich experience in their domains. They will be sharing insights on creating a successful brand positioning through the art of storytelling. They bring to the table their wisdom and experience regarding innovation, creativity, consumer behavior, and defining a brand through a story, something that has been the plasma of the world of marketing and communication.


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