Nalco to evolve new marketing strategy, seeks customers’ feedback



Bhubaneswar, Sept 5: Aluminium major Nalco organized a meet for its Odisha-based customers in the state capital on Saturday. This is the first one in a series of customers’ meet planned across the country.

Addressing this new ‘Growth in Togetherness’ series last evening, the Navratna company’s CMD Dr. Tapan Kumar Chand stated that to evolve a robust marketing strategy in order to remain competitive in a sluggish metal market, the vital inputs from Nalco’s valued customers is a must. Some of the customers are with the company since its very launch of products. Their brand loyalty and market intelligence shall go a long way in strategizing Nalco’s moves in both domestic and international markets, Dr. Chand opined.

Nalco’s Director (Commercial) Ms Soma Mondal and GM (Marketing) Mr Sadashiv Samantray also addressed the gathering. During the interactive session, other Directors of the company also chipped in with vital information.

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