Union Government committed to promote India as a Soft Power

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New Delhi. Oct 19

Minister of State for Information & Broadcasting Rajyavardhan Rathore has said that the Union Government was willing to partner with the Industry to set up an Institute of Excellence for Gaming and Animation.

The idea was under discussion in view of the Skill potential in the Media & Entertainment Sector where the youth workforce could act as a force multiplier.

The proposed joint initiative could lead to the convergence of Content, Skill & Technology in the M&E domain, he said speaking at the CII Big Picture Summit here today.

Regarding the various initiatives undertaken by the Government across M&E sectors, the Minister said that the potential of India as “ Film shooting destination” was a part of the proactive initiative in the policy domain.

The Ministry was pursuing the idea of funding Indian Films in collaboration with the industry to participate in the prestigious International awards such as Oscar and Cannes, he added.

Col Rathore also emphasized that the future road map of the M&E Sector depended upon technology, creativity and vision to tap resources for optimal utilization.

The Government’s policy would incorporate the same keeping in mind the contemporary M&E domain framework. Quoting some of the initiatives of the Ministry, Col. Rathore reiterated the success of FM Phase III auctions in the light of the transparent process adopted, measures being put in place to fast track digitization and the emphasis of the Government on Social Media and Digital advertising to ensure enhanced presence of Government initiatives.

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