Amitabh Bachchan is no longer associated with the promotions of Pan Masala.
Amitabh Bachchan has taken the decision after a national anti-tobacco organisation had requested the veteran actor to withdraw from promoting pan masala.
Fans of the actor had also questioned his decision to promote the Pan Mashala.
The National Organisation For Tobacco Eradication (NOTE), an anti-tobacco organisation, has welcomed Bollywood superstar Amitabh Bachchan’s decision to withdraw from surrogate ads promoting tobacco products on his 79th birthday.
In September this year, the anti-tobacco organisation in a letter to Bachchan had said that since paan-masala had severe ill-effects on people’s health, especially youth, Bachchan, who was also a brand ambassador for the Central government’s ‘Pulse Polio’ campaign must drop out of the advertising campaign promoting paan-masala.
A blog post, addressed by “the office of Mr Amitabh Bachchan”, on Sunday night informed that he is no longer associated with the promotions.
“A few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising’.