The Science of a Strong Foundation: Why Rabbit Construction Refuses to Compromise!
When talking about home constructions, there is quite a gamble between quality, deadline and trust. In this era of competitive deadlines and quality, Rabbit Construction, led by its founder Mukesh Bhatta, a simple contractor has quietly built a reputation that speaks louder than any advertisement.
In a span of 12 years, Mukesh & his team have handed over 350+ residential constructions – a milestone very few can claim in this segment.
But what makes this milestone great is not the constructions, it’s actually the consistency, the customer satisfaction and the unusually higher rate of referrals and repeat customers. In a market like Bhubaneswar, where distrust is common, Rabbit Construction has turned transparency and quality into their strongest brand assets.
A Construction Company Built on Trust, Not Taglines
In Bhubaneswar, while many construction firms push heavy marketing, Rabbit COnstruction grew through something far more powerful called the “Word of Mouth Marketing”.
Nearly 9+% of the clients who built their first homes with Rabbit, came back for extensions, commercial spaces or second properties. Over 28% of Rabbits’ new customers are referrals. These referrals come by not just because the work was good, but also because the experience was stress free.
While in discussion with Mukesh, he puts it simply:
“A customer will only refer you when they trust you more than you market yourself.”
And that philosophy has shaped the company’s operating culture from day one.
The Foundation-First Mindset That Sets Them Apart
Ask Mukesh what makes Rabbit Construction different from others, and he simply answers it by saying: “We Do not compromise on the Foundation ever”.
He laughs and says, “In majority of case, homebuyers or owners focus on tiles, paint, modular fittings, modular kitchens, lavish washrooms and fancy ceilings – However, the real strength , stability and longevity of a home depends on what’s beneath the ground.”
Here’s how Rabbit Construction approaches foundation work, according to Mukesh:
1. Soil Study & Ground Assessment
“Before the first brick is laid, our team assesses soil type, load-bearing capacity, and moisture content. This avoids future structural issues like cracks, settling, or weakened columns”
2. Steel Reinforcement Without Shortcuts
“We use accurate steel ratios, never reducing the quantity to save cost — a shortcut unfortunately very common in the industry.”
3. M20+ Grade Concrete as Standard
“Higher-grade concrete ensures durability, earthquake resistance, and long-term performance.”
[Note:M20 grade concrete is a standard mix (1 part cement, 1.5 parts sand, 3 parts aggregate) designed to achieve a characteristic compressive strength of 20 Megapascals (MPa) or Newtons per square millimeter (N/mm²) after 28 days of curing, making it suitable for general structural works like foundations, columns, and slabs in residential and low-rise buildings.]
4. Waterproofing From Day One
“We charge a separate waterproofing cost to our clients. If you have not noticed, many homes face dampness due to neglected early-stage waterproofing. At Rabbit Construction, we apply waterproofing layers at the base level itself.”
5. Foundation Curing With Care
“Proper curing is crucial to prevent microcracks and ensure concrete strength. Our team follows strict curing cycles even during rush seasons.
Mukesh’s belief is rooted in experience & ethics:
“A strong foundation doesn’t just support a building — it builds trust.”
350+ Homes — But Every Home Treated Like the First
What surprises most clients is the personal involvement of the founder Mukesh himself along with his long term partner X (Who doesn’t want to be named). Though at present they are working on 5 separate constructions, not just their team, but even Mukesh and his partner both visit every site on a daily basis, monitor daily progress, and ensure no step is bypassed. The best part, Team Report Odisha, on a visit to a construction site with Mukesh and his team, found a WHite board and marker, fixed to a wall. When asked, Mukesh says, “it’s for the house owner to write down every day complaints and corrections to be done”.. And the best part, just the next day, Mukesh and his team actually do the corrections, forgetting the loss in materials and labour time. This level of service is what homeowners are satisfied with Mukesh and his team for and Team Rabbit gets more and more repeat and referral customers.
This hands-on approach ensures:
- Accurate BOQs
- Transparent costing
- No material manipulation
- On-time updates to customers
- Zero compromise on core structural work
In an industry where many owners stay away from site work, this involvement has become a unique selling point.
Satisfied Customers = More Projects, Less Advertising
Over time, clients began recommending Rabbit Construction enthusiastically.
Families who built homes with them referred:
- Relatives building in nearby plots
- Colleagues starting construction
- NRIs constructing houses in Bhubaneswar
- Owners looking to renovate or extend
This natural referral chain has helped the company grow steadily without spending heavily on promotional campaigns.
It’s proof of one simple truth:
When the foundation is strong, the reputation builds itself.
Final Word
Rabbit Construction’s journey is a reminder that in an industry filled with shortcuts, the companies that prioritise honesty, engineering science, and structural strength rise above the noise.
350+ homes later, their success mantra remains simple:
Build the foundation right — and everything else follows.
